Ahead, we’ve compiled a list of black-owned beauty brands that should be on your radar—today, tomorrow, and always. From richly pigmented lipsticks and deeply nourishing oils that reveal radiant skin, to true nude polishes for all skin tones and a sunscreen that nourishes while avoiding residue, this list has a little bit of everything for every hue of beauty (since every hue counts). Try Pre-Shampoo Detangling and Restorative Oil ($15; adebanature.com). Try Nourish & Hydrate Deep Conditioning Masque ($7; alodiahaircare.com). Try Skin Awakening Cleanser Toner ($20/4oz; angiewatts.com). Try Power Grapeseed Style Power Wash Intense Moisture Clarifying Shampoo ($11; walmart.com) to remove impurities and scalp build-up. We recommend Nourish Skin and Hair Serum ($60; beneathyourmask.com). Our personal favorite is Whipped Organic Shea Butter ($16/250ml; bixiepots.com). Try Black Girl Sunscreen Broad Spectrum SPF 30 ($16; target.com). Try Kushae Feminine Deodorant Spray ($15; blkgrn.com). Try Mender Protein Treatment ($12; target.com). We love Scalp Revival Charcoal + Peppermint Oil Cooling Jelly Conditioner ($36; sephora.com). If you haven’t already, you need to try Honey Lemon Lip Scrub ($16; by-justine.com). Try Organic Coffee Scrub ($22; chloeandchad.com). Try Queen of Hearts eyeshadow palette ($42; colouredraine.com). Try Pure Aloe Vera Shampoo Fragrance-Free ($21; curlmix.com). If you don’t know where to start, try Aya Restorative Mask ($52; dehiyabeauty.com). We recommend Detox + Cleanse Charcoal Body Soap ($10; dirtdonthurtme.com). Try Double Feature Retinol + AHA Overnight Facial ($140; brooklynfaceandeye.com). We think the Signature Blue/Pink Granite Wide Tooth Comb ($25; eternallyinamber.com) is super cute. Try Lemongrass Face Serum ($15; etsy.com). Try Superfruit Brightening Body Polish ($48; gildedbody.com). Try REFRESH+ Aloe Vera Biotin-Infused Hydrating Milk ($15; target.com). Try Clean Greens Face Mask ($34; golde.co). Try Organic Moringa Sea Mineral Toner ($18; inuanaturals.com). Try Frosting Decadent Hair and Body Butter ($26/4oz; shopkaike.com). Try Stellar Restoration Serum ($110; klur.co). Try All Natural Retinol Infused Eye Mask ($5; sephora.com). Try Haitian Black Castor Black ($18; kreyolessence.com). For starters, try The Foundation—Base Coat ($11; lawbeautyessentials.com). We love all of them, but you have to try Clarifying Pre-Shampoo ($17; maison276.com). Try Stretch Mark Relief Restorative Butter ($84; matrescenceskin.com). Try Heavenly Hydration Grapeseed Hair Mist ($23/8oz; naturalicious.net). If you walk around a lot, try Moisturizing Foot Polish ($30; naturallylondon.com). Try Omega Kale Facial Cleanser ($7; nolaskinsentials.com). Try the iconic NUELE Hair Serum ($24; nuelehair.com). Try Fon-GEL Nail polish shade ($13; ooopolish.com). Try Stimulating Scalp Beverage ($19; organigrowhairco.com). To achieve the perfect shave, try the gorgeous Rose Gold Sensitive Skin Razor ($75; ouithepeople.com). Try Superleaf Moringa Pore Teatox Mask ($15; pholkbeauty.com). Try Happy Natural Deodorant ($12; playpits.com). Try a single shade or a complementary mani/pedi duo with Coral Reefer gel lacquer ($19; pearnova.com). Try True Intentions Hydrating Foundation ($21; rangebeauty.com). Try Liquid Black Soap ($13; blkgrn.com). If you struggle with acne, try Blemish Control Booster ($70; rosemdskin.com). Try Retinol Reform Serum ($88; shanidarden.com). Try Lip Gloss in shade Vixen ($14; target.com). Stay woke (literally) with Stay Woke Concealer ($25; uomabeauty.com).
